Every End is A New Beginning



Image from: Rodan + Fields

The end is the beginning. Over the course of the last sixteen weeks, our class explored and practiced with various social networks for our own fictitious business. While this semester has come to an end, my use of many of the social media platforms will not. Using these platforms to market for Bank On Fitness was an excellent learning mechanism, and in this last lengthy blog posting, I share my thoughts on each of the social media platforms.

Image from Keep Calm

A blog is a content management system that makes it simple for any blogger to publish short articles called posts. Blogs also provide a hub for other social media marketing efforts.  (The Social Media Marketing Book, Zarella, pg. 9)  Not including this summary blog, I created thirteen blog posts during the last sixteen weeks, usually posting on Wednesday evening. I used my blog to announce my Facebook page and my Twitter account and to publish my  first commercial. I blogged about events, such as the Bank On Fitness Wellness Fair, which provided the opportunity cross-collaborate with other class members’ businesses. Such cross-promotion is beneficial as followers of these other business may decide to follow me, which would increase traffic to my blog and associated platforms (and vice versa). I informed followers about the new hot yoga classes, shared information on fitness apps and Tabata workouts, and trend tailed in February by highlighting the importance of Heart Health. Blogging is an excellent mechanism for businesses to showcase their expertise and announce promotions and events. I had not had prior experience blogging and welcomed the opportunity to use this platform, mostly enjoying the opportunity to be creative about an area of interest – health and wellness. I intend to use this social media tool in a future business primarily to establish credibility with an interested audience. As Zarella suggests, I will use a blog as the center of my social media marketing efforts.

Twitter is a form of microblogging. Initially I struggled using this platform and did not enjoy it. I had difficulty developing “tweets,” as they were often grammatically incorrect, which is almost required to get a business’ point across in 140 characters or less. However, as the semester progressed, I became less critical and more acclimated to this form of marketing. Many fitness companies that I followed used Twitter to effectively engage their followers (and customers). I witnessed this and realized that this social media platform can be valuable in various industries. With Bank On Fitness, I tried to post three to five times a day. In total, I tweeted 159 times, followed 29 others, and was followed by 10 others. I used this platform to inform and engage followers about various fitness, health, and wellness facts. I asked thought-provoking fitness questions, retweeted recipes and workout advice, and did some trend tailing. I used Twitter to drive followers to my blog (podcast and commercial). I shared information about events (Wellness Fair), and cross-collaborated with other fictitious local businesses. Whether I use Twitter in an actual business will depend upon the nature of that business. If I start a fitness business, I will use Twitter, as I saw how Anytime Fitness and Snap Fitness engaged their followers. If I initiate a professional consulting business, I will not use Twitter, as I’m not sure it would have the same value to business clients (on human resources matters, for instance). Click here to visit my Twitter page!

From http://krwg.org/

In my opinion, Facebook is necessary and valuable tool for small businesses like Bank On Fitness; it is a is no-cost social media platform that can be used to entertain, engage, and inform followers, as long as you are not “bombarding” fans with too many posts. I enjoyed the experience and would use it in the future. The metrics provided to business pages are beneficial to help develop and refine marketing strategies.  Over the course of the semester, I posted three to five posts per week. According to the Buddy Media Report (Strategies for Effective Wall Posts: A Timeline Analysis, wwww.salesforce.com/marketing-cloud, 2012) discussed in class, Sundays and Mondays are the best days to engage on social media in the health and beauty industry– that is, catch your followers at the beginning of the week!  (Sunday was also popular for Sports industries, as well as the Travel and Leisure category). Therefore, my goal was to post on these days, as well as on Saturday, another popular post day for health and beauty. My Facebook posts were focused primarily at informing and engaging followers. Posts shared healthy recipes (lunches, gluten-free foods, smoothies), regularly reminded followers to develop their weekly workout schedule, and shared information on various exercise trends (for example, walking, tabata, fitness apps). I enjoyed the experience and would use it in the future for the same purpose that I used it for Bank On Fitness. I believe that the metrics would provide beneficial information to help develop and refine marketing strategies.  Click here to check out my Facebook page!

 Pinterest is an addicting social media platform. I attempted to keep my Bank On Fitness Pinterest account simple, with seven boards that I believed would interest and engage my followers: (1) Awesome Workouts; (2) Gym Workout Attire; (3) Want to Hike; (4) Healthy Snacks for Energy; (5) Workout Motivation; (6) Heart Health; and (7) Make Me Laugh – Fitness Humor.  For the semester, I executed a total of 69 pins. I primarily used this platform for engaging and entertaining (motivation and humor). I enjoyed Pinterest, but I’m not certain of the cost-benefit value it provides. It likely would be beneficial for some businesses, particularly if one was selling goods.  Be sure to visit my Pinterest page.

If I were to own my own non-fictitious health and wellness studio, I would use the niche site EveryMove.org. The goal of this niche site is to encourage participants to MOVE and tracks efforts. The site links with many fitness applications to record steps, runs, and various other workouts. It motivates members to be active by awarding members points for each activity. As a niche site, Everymove.org provides a platform for members to interact with and encourage one another to be active. One possible way to embrace the niche site is to hold a competition. Encourage a team of clients to join Everymove.org, become friends, and engage in friendly competition.

HootSuite is a social media management system (aggregator) for businesses to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. (HootSuite, Help Desk, Questions, https://help.hootsuite.com/entries/22000446-What-is-HootSuite-) In simple terms, a business is able to input posts for various platforms in one place (HootSuite) and schedules them to be posted at specific times in the future. Simply put, HootSuite is a timesaver if a business has their social media strategy planned in advance. I did not effectively use HootSuite this semester mostly because I did not have a well-planned post strategy for Twitter posts. Planning takes time and effort. While I did not afford myself that luxury this semester, I would most definitely use HootSuite for a real business as it promotes efficiency in marketing efforts. Another benefit of HootSuite is that it provides metrics on social media activity posted via HootSuite. One of the downfalls of planning posts for a longer period of time may be a “set-it-and-forget” issue. A business could possibly miss a trend tailing opportunity using this approach, and it would be something that I would keep in mind with using a social media management system.

I used Audacity to create a three minute podcast for my business. My podcast was about walking (it informed about the benefits of walking and attempted to engage clients by inviting them to join our walking club). After working through the technological challenges with the Audacity file export, it was awesome and effective!  In this hectic world, podcasts can help to engage individuals in health and wellness. Clients could listen to these brief informational clips while doing other things (multi-task). For instance, take a walk and listen to a podcast on the benefits of blueberries. In the future, I will use podcasts in a real-life business to develop credibility in certain areas. I will produce quick educational clips on various topics.

A vine is a six second video one can make on their smart device using the Vines platform. It seems most vines are for entertainment. This semester, I created a few vines. One engaged clients to go for a walk or hike on a beautiful day, another attempted to peak interest in a form of workout, the Tabata, and a final vine encouraged clients to enter a competition for a Ninja blender to make healthy smoothies. I struggled with the six second vine limit and my vines required many, many, many takes to complete a simple six second vine. Given this limitation, I would not likely utilize this social media marketing platform. Videos, on the other hand, would be incredibly beneficial for multiple uses: demonstrating an exercise, showcasing a studio, sharing information on upcoming specials or events, and I would use them in future. For this semester’s class, I used a free video creation application and recorded a commercial about Bank On Fitness’ spring and summer class schedule. I matched my voiceover the business logo and photographs. I think the completed product was informative. With that said, I think videos should be a positive reflection on a business. To ensure professionalism in videos, much more practice is required. The video that we viewed in class (members in the community dancing to Happy) was engaging and contagious. It increased both traffic to the city’s Facebook page and the number of fans. This was evidenced by the no-cost metrics provided within Facebook.

To conclude, Bank On Fitness is a health and wellness studio with target market audience is women of all ages. Based the knowledge and experienced that I gained in our Social Media Marketing class this past semester, the social media marketing platforms that I would recommend for a business like Bank On Fitness include Blogger, Facebook, HootSuite, podcasts and videos, review sites, and social media monitoring tools. Blogs should be posted regularly primarily to inform interested followers about health and wellness topics and develop credibility through effective sharing of information (list and cite). The creation of a Facebook business to engage, entertain, and inform is critical. I would suggest that posts be limited, but posted during key traffic times, and pay attention to the metrics! Which posts engaged? How did your fans like and interact with various posting strategies? I would strongly recommend using HootSuite, the social media marketing aggregator, to save time on posts that can be planned. However, it should be noted some posts may not be planned weeks in advance (for example, posts those that trend tail). I would recommend that a business learn more about and develop effective, professional informational videos and podcasts, as I believe that these tools could be effectively to share exercises and workout strategies with clients. I would also recommend that a business like Bank On Fitness proactively work to develop a positive reputation on selected rater and review sites (Yelp!) by encouraging clients to share recommendations and positive feedback about their success with the business. Finally, I would emphasize that analytics are crucial to marketing success. Paying small dollars to gain access to informative analytics will help a business to develop future social media marketing strategies. Any business will benefit from a detailed review of their engagement with followers, fans, and clients – as this process will help a business to modify their social media marketing strategy to get the biggest bang for their “buck” and their time. Social media marketing can be a low-cost but effective strategy to create success.

There's an App for That?

At Bank On Fitness, we want our followers and clients to life their first life (not a virtual second one) to the fullest extent. We think our clients' first life is one in which health and wellness and being active should be #1 priority. That means being active during your free time, making heart-healthy food choices, and eating your fruits and veggies. And, in today's technology world, there are a ton of apps that can help you be successful in achieving your health and wellness goals. To name a few: Runkeeper, MyFitnessPal, EveryMove, Earndit, Loseit, MapMyFitness, and many more. (Visit PC Magazine to read a January 2014 slideshow on the 25 Best Fitness Apps.)

This week, we'd like to introduce you to GymPact.



Get the extra motivation to achieve your exercise goals with GymPact.

Any gym workout, run, bike ride over 30 minutes, or 10,000 steps in a day counts toward your Pact.

 

 

In GymPact, a member commits to working out three times per week. If he does not meet the "pact," he pays a penalty. That penalty is real money; a fee is charged to the user's credit card at the end of the pact week. If a member sets their pact for the minimum $5 and works out only one time, their credit card will be charged $10 ($5 for each missed workout that you committed to before the week started). Collected penalties are then distributed to the accounts of members who met their pact. For instance, if Bank On Fitness client Lucy met her pact of working out four times per week, she would be paid for each workout (the payout is usually around 30 to 40 cents per workout, but varies upon how much was collected from other users who did not meet their weekly pact). Members earnings accumulate each week. Once an account reaches $20, a user can transfer the money to their PayPal account.

 

Is this crazy? We don't think so. Neither do others. Since GymPact's inception 5.2 million workouts have been logged! Why would someone agree to pay a penalty if they don't meet their pact? ACCOUNTABILTY. If one will be charged a certain price for not working out, it just may be enough incentive to get you to check in at a verified gym (like Bank On Fitness) for a quick thirty minute workout or spend thirty minutes walking (tracked by your RunKeeper app, which is linked to your GymPact app.  Anything that works! For more information, take a minute or two to check out the GymPact site and associated reviews. Consider making a commitment. . .it may just up your real (not virtual) game! In the words of GymPact: Commit to you! Earn cash for living healthy, paid by members who don't.

Love us on Yelp!



Bank On Fitness followers: how much weight do YOU give rating and review sites?  There are a ton of them: TripAdvisor, Google Places, Spafinder, FourSquare, Angie's List and more. Have you checked 'em out? Many individuals place significant stock in these sites. In case you are unfamiliar, we'd like to introduce you to yelp!. We're not referring to a short sharp cry, typically of pain or alarm, which is the dictionary definition of yelp, but rather the rating and review site. According to the yelp site FAQs, "Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp! is the fun and easy way to find, review and talk about what's great — and not so great — in your world." If you'd like to learn more about this site, we recommend that you skim the company's many frequently asked questions by visiting the yelp! FAQ page.
 

Bank On Fitness is confident that the services we provide to customers exceed expectations, and we would like to share that fun fact with the online community. We are so confident that we just claimed our business on yelp! According to the below pie chart, about nine percent of businesses reviewed on yelp! fall into the beauty and fitness category, and Bank On Fitness must be a part of this rage. 
 



We have a favor to ask you. Yep, we want you to love us on yelp!  Bank On Fitness would appreciate your five star rating and positive review. Why? Because we appreciate our clients and want to spread our passion about health and wellness.  Please visit yelp! and rave about your positive Bank On Fitness' experiences.  Feel free to comment on our awesome studio, engaging client service, our fabulous instructors and trainers, or our in-depth knowledge of health, fitness, and all things wellness.  Frankly, we want you to tell the world that Bank On Fitness makes fitness FUN! Because you can bank on us to make it so.

Source: Social Quick Starter, by Constant Contact

Drum Roll Please. . .Our First Commercial!

We hope you will take 30 seconds to view our inaugural Bank On Fitness commercial.

Bank On Fitness Commercial

 

Gotta Try Tabata!

For those Bank on Fitness clients who have made considerable progress

and need to kick it up a notch, we want to introduce you to TABATA.

Nope, it's not drink or a fancy type of sushi, but if you've got 20 - 30 minutes, you can get a quick, but incredibly effective workout. Tabata is a high intensity interval workout done in a short period of time developed by Dr. Izumi Tabata, a professor at the Faculty of Sport and Health Science at Ritsumeikan University in Japan. Really it's pretty simple, but unbelievably challenging. Tabata is an equation: 20/10 x 8 = 4. The 20 represents seconds of work (as high intensity as you can handle), the 10 represents seconds of rest and the eight represents the number of rounds performed. So, the sum of this equation equals four minutes of intense exercise. Generally tabata practitioners will do three to six sets. For variety and, as an example, you may run in your first four minute set, do jumping jacks in your second four minute set, do mountain climbers in your third and so forth. For more information on the history and benefits, we refer you to these informative resources:

 

eHow: Tabata Training

 

Informative Tabata Video

Starting this weekend, Bank On Fitness will premiere our new Happy Half Hour (HHH) class at our studio on Tuesday, Wednesday, and Thursday evenings at 5:30 p.m. The HHH class will take your fitness routine to the next level with tabatas and abs! We'll do four different tabatas with minimal reset between sets. We'll then finish with some challenging abdominal work. These routines will get you ready for summer in next to NO TIME!  Join us. Yep, ya gotta tabata at Bank On Fitness.

Why Walk? Listen and Learn!

 Interested in the benefits of walking?

You should listen to our first Bank On Fitness podcast:

http://bit.ly/1e6AVIC

 

Visit Our Spring is Coming Wellness Fair!

  at Bank On Fitness!

Bank On Fitness is incredibly excited to announce that it will host a Spring is Coming (finally) Wellness Fair at our studio on Friday, April 5 from noon to 6:00PM. We are so happy to celebrate warmer weather (yes, it will arrive) that we want to welcome this highly anticipated season in an over-the-top well way with our valued fabulous current clients and many future clients. We have partnered with a number of local businesses and friends to help you be healthy and active this spring. . .especially after such a brutally long, cold, draining Wisconsin winter. To get you excited as we are, we've listed just a few of our many Wellness Fair participants:

• Quinn's Quality Catering will be on site to demonstrate delectable healthy spring time recipes. Do you know how delicious asparagus is if grilled to perfection? Quinn certainly does, and he wants to share some of his secrets with you.  You can also learn about his reasonably-priced healthy catering options for YOUR spring fling. Absolutely yummy!

• Altoona Family Child Care Center will be on site to speak with our moms about their daycare needs. Jessica will also share some  energizing, calorie-burning games that you can play with you kiddos to keep the whole family active this spring. Colorful Easter egg hunts CAN be a workout!

• Do you like to hike and camp? If so, we have a deal for you! Our friends at Direct Hit will be available to answer your burning questions about camping and hiking gear. As a bonus, Direct Hit has some amazing sales going on right now. We'd love for you to be able to take advantage of the savings! Visit the fair or check out their website for more info.

• Only Local Foods will be available to answer your nutrition questions. They will also have fresh herb pots for sale at a reasonable price. Almost everything tastes better with fresh herbs!

• A number of local alternative healing partners will have booths.  Michelle from Bellacu will discuss the benefits of acupuncture. Dr. Steele will answer your chiropractic questions, and Aubrie from Bett On Us Sports Massage will be available to chat about her company's massage services.  (I'm sure you've heard that Aubrie and her team are fantastic. . .stop by to learn more!)

• Bank On Fitness will be performing a variety of fit tests (blood pressure, body fat, BMI, endurance) during the fair. We will be available to discuss your goals and how we may help you achieve them.

We know you will ask, so here's the answer in advance. To celebrate spring and our first Bank On Fitness Wellness Fair, we will have exciting giveaways every hour, on the hour, including Bank On Fitness personal training sessions, a month of free boot camp, and Bank On Fitness workout gear and eco-friendly water bottles. Some of our local partners may just surprise you with additional spring giveaways and contests. We really hope you are able to join us to welcome the most anticipated spring season ever! You can bank on us to help you be (or get) healthy and well this spring.

Thinking Spring? Work Those Abs!

With the nearing of spring, often comes a chore most women are not so fond of: the dreaded swimsuit shopping expedition. Before we get depressed, let's commit to focus on our core and abdominal muscles, since maybe, just maybe, it's not gotten the needed attention this cold, cold, winter.

This week, I encourage all of us to make abs and our posture top of mind. Think crunches. Think planks. Think standing up straight and tightening our core muscles when we walk. Pay attention to this critical muscle group during your workout. I understand, often we get to the gym, the club, or the fitness studio, and think. . .what should I do today? We get on the treadmill because it's easy. Starting now, go with a plan. Plan to devote 10 -15 minutes to your core, and particularly your abs. Determine what abdominal exercises you will do each day in advance of opening the gym door. Then you can cross it off the list before your leave. To get you started, here's a list of my five favorite core exercises:

1.  Front and side planks - love 'em!

 

2.  Russian twist (with or without a weight) - these rock!


3. Bicycle crunch - ohhh, work it baby!


4. Alternating single leg bridge - make it tight!


5. A girls night out with so much laughing it makes your abs hurt!

You can explore the Bank On Fitness Pinterest page to find more excellent workout ideas, including some pretty awesome abdominal and core workouts. Go even crazier. There are additional awesome abdominal exercises and for tips on an "ab friendly diet" here:  bodybuilding on abs. 

Make those abs hurt and affirmatively commit to your gal pals, that this year, it will be a great start to that swimsuit shopping season! 

Like Us! Bank On Fitness Is Now on Facebook!

Breaking news:  Bank On Fitness has joined Facebook.  We want you to LIKE us! 

Why? Easy answer. Bank On Fitness will use Facebook to keep you INFORMED, ENGAGED, and ENTERTAINED in five simple ways.

1. We will post important information about our group classes, as well as share fitness and health tips and how to information that will help to get and keep you well. 
2. Once a week we will post a favorite healthy recipe that will complement your fitness routine.
3. And, may be most important to you, we will offer fans incredible specials and promotions.  
4. There's more!  Starting in April, Bank On Fitness will host a quarterly contest because our clients are awesome competitors. 
5. Finally, we will do our best to humor you in our own way.   Fitness is fun. . .our goal is to share that fun with you. 

So, LIKE us.  We know you'll be glad you did.  Bank on it!

Keep Calm and Get Hot!

With hot yoga at Bank On Fitness. . .

It's mid-February 2014. It's Wisconsin. It's winter. It's beyond cold. There is snow. A lot of it. Accumulation totals are ridiculous and more is coming our way. Punxsutawney Phil saw his shadow on February 2. . .meaning, we have at least four weeks to go. This winter has caused you STRESS. Schools are closed, kids are home, babysitter has the flu, and like you, your car battery is struggling. You're too busy to vacation, but you long for warmth and stress-reduction. 

Ommm. . .hot yoga just may be your answer. For the remainder of the month, Bank On Fitness is offering Jani's hot yoga sessions at $10/class so that you can enjoy 105 degree temperatures and stress reduction. (That's a $5/class savings!)

Why hot yoga? So many reasons. If you are new to hot yoga and would like to learn more: check out this article (and video) at Everyday Health: Should You Try Hot Yoga? And, guys, it's for you too! Read this incredibly humorous blog by Peter Kaufman for why YOU should try hot yoga: Do Thumbs Sweat?  Reflections of a 50 year-old married man with four children after five sessions of Bikram Yoga

Close your eyes and picture the calming yoga studio at Bank On Fitness. It's not Key West, but it will be 105 degrees. You deserve it!

How Private Are You?

Bank On Fitness followers, today we talk privacy.  007 sort of stuff. . . Facebook privacy, specifically.  You ask, is there such a thing?  Possibly, but it does take affirmative action on your part.  The focus of today’s blog is on exercise of the brain . . . thinking about your professional image, which really is important to your overall wellness.

Consider this:  six months ago you were looking awful, in fact, at your worst. (Of course, you hadn’t started your Bank On Fitness training contract.)  It was a night you had a huge Mexican dinner, a pile of chips and salsa, and a few margaritas.  Your “friend” Sally snaps a photo of you in your margarita glory, uploads it to her Facebook page, and tags you.  You do not require approval of this tag, and you allow the public (or friends of friends) to see photos of you.  Sally allows the public to see her photos.  So, an unfortunate, bad angle, “looking a bit heavy and oh-not-so professional” photo of you is open for world viewing because Sally has 725 other friends, some of whom you know professionally. While you have only 50 Facebook friends, some of your friends have hundreds of friends, and YOUR settings allow friends of friends to see photos of you (yes, you were tagged).  With this chain of settings, it just so happens that thousands get to witness your first night out in months.  Not exactly what you wanted to see first thing in the morning, right?

Here’s the scoop, you can take actions to be a bit more exclusive, to protect your image.  For example, Facebook allows you to approve photos in which you are tagged.  Facebook privacy settings also allow you to limit viewing of a photo you post to only you or to just your friends.  Have a stalker?  You can block that specific person.  Click on the Facebook settings tool and explore the options you have to be more private.  Facebook does provide you with options; you simply have to spend time ensuring your privacy settings reflect how private or public you’d like to be.  Visit this link for more information and frequently asked questions on Facebook privacy:  Facebook privacy.

About me and my privacy:  I probably have more Facebook friends than I should -- people I'm really not friendly with, as a matter of fact.  Some of those friends are customers of my second business, who I feared that I would offend if I did not accept their friend request.  Who wants to lose business, right?  However, after thinking about Facebook privacy, I will at least give thought to accepting new friends.  Do I know them well enough?  What are their Facebook privacy settings?  Will they share information that I don’t want the world to see?  While I do not share my contact information on Facebook, I allow a number of travel and fitness apps to access my information.  Should I?  I’m not sure (I did delete a few because, no, I did not win that awesome travel vacation which some business used to entice me to share my information.)

I am a professional.  My image is important, and I want it to be professional; on the other hand, I use Facebook to stay in touch with friendships I’ve established over the past 25 years. I want to stay in touch with these people from my past, but I don't know their privacy philosophy.  These are friends from all over the country, who without Facebook, I may lose touch.  As I sit on my sofa, with a glass of heart-healthy red wine after a very long day of work, I commit to giving this more thought.  And, yes, I may make changes over the course of the next few months.  I promise this.  Do you?  Remember, fitness is about more than exercise.  Your social network, your personal privacy, and your professional image IS part of your overall wellness. Bank on that!

PS:  You may not be able to control Sally. . .if she allows everyone to see her photos, many will see the photo she uploaded of you in all your unpleasantness.  An important note:  not all is solved by Facebook privacy settings; rather full resolution may require a conversation with Sally.  Maybe, you do really need to re-think who you friend on Facebook (or in life, for that matter).  Another tidbit to ponder. 

Bank On Fitness Tweets! @BankOnFitness

Bank On Fitness is now on Twitter @BankOnFitness! So, what's Twitter, you ask?  It's a social media microblogging site on which users (people, organizations, or businesses) send out brief messages (140 characters or less) called "tweets" to engage, entertain, and inform its followers.  Ok, so now you ask, who are followers? We hope you! Followers are Twitter users who are interested in staying connected to a particular person or business, like Bank On Fitness. Search for our handle @BankOnFitness and follow us!

Of course, Twitter for business has pros and cons.  Using Twitter is no-cost and can provide a wealth of information to customers or potential customers who become followers. Businesses use Twitter to engage and grab attention of followers through brief, and informative or entertaining tweets.  Twitter users get instant information about what's happening at businesses that they follow. Followers are often the first to learn about specials and promotions. That said, the microblogging site can be overwhelming to users and time consuming for businesses. Tweet, tweet, everywhere a tweet, tweet!

Businesses must strive to standout from the crowd. To ensure customers stay engaged, a business must be entertaining, informative, and tweet regularly. To boot, all tweets must be short and sweet, which can sometimes prove challenging.  Businesses must deliver a message in 140 characters or less. That's a tweet challenge!  Example engage, entertain, and inform tweets are:

Engage Tweet

Show LOVE for Bank On Fitness by following us on Twitter & be eligible to win a free training session! Random drawing held Valentine's Day.

Entertain Tweet

Make your heart and your honey happy. Exercise! @BankOnFitness 

Inform Tweet

Bank On Fitness is open on Valentine's Day.  Stop by to buy your sweetie a personal training package!

EEI Tweet with #

Twitter special: join us for our indoor boot camp for only $8 this Saturday at 10AM.  #LoveBootCamp

EEI Tweet with @

Wear red this Friday to support AHA's goal to end heart disease in women. @GoRedForWomen

Our February Heart Healthy Promo - Commit to be Fit in 2014!

Yes, February is Heart Month!  What does that mean to you . . . a current or potential client of Bank On Fitness?  It may just mean a free fitness consultation (30 minutes) and customized personal training session (one hour), together valued at $75. 

 

Fifty years ago, in December, 1963, President Lyndon B. Johnson declared that, effective 1964, February would be American Heart Month.  In Proclamation 3566, LBJ “urged the people of the United States to give heed to the nationwide problem of the heart and blood-vessel diseases, and to support the programs required to bring about its solution.”  That was fifty years ago, yet, according to the Center for Disease Control and Prevention, heart disease remains the leading cause of death in the United States.  Bank On Fitness supports the American Heart Association’s (AHA) mission:  Building healthier lives, free of cardiovascular diseases and stroke. Our mission drives everything we do. 

At Bank On Fitness, it's about being active . . . because we know that a sedentary lifestyle is a significant risk factor in cardiovascular disease.  Together, let’s eliminate that risk factor and provide support to the AHA in honor of the golden anniversary of American Heart Month.  Visit the AHA donor page between now and heart day (Valentine’s Day, Friday, February 14, 2014) and donate $25 or more to the AHA.  After donating, call Bank On Fitness to make an appointment during available hours in Heart Month (February 2014) for a consultation and/or one-on-one personal training session.  Bring your AHA donation receipt to your appointment and both the consultation and personal training session is on us.  Together, we can FIGHT cardiovascular disease.  Bank on it!